Privacy Policy
This Privacy Policy describes how The Waffle Street (“we”, “us”, “our”) collects, uses, stores, protects and shares information when you visit our website, fill out a form, submit a franchise enquiry, contact us by phone, WhatsApp, email or social media, place an order, visit an outlet or interact with our campaigns.
1. Information we may collect
- Contact details: name, phone number, email address, city, address and communication preferences.
- Franchise enquiry details: preferred location, investment budget, business background, preferred format, timeline, messages, call notes and documents shared for business evaluation.
- Order and customer details: items ordered, outlet, billing information, delivery or pickup details, feedback, complaints and refund or support records.
- Technical information: IP address, browser, device type, pages visited, referral source, campaign source, cookies, pixels and similar tracking data.
- Operational and safety data: CCTV footage, visitor logs, call recordings where permitted, support conversations and internal service records.
2. How we use information
We use information to respond to enquiries, process orders, support customers, evaluate franchise or business leads, schedule calls, share requested information, operate and improve our website, protect our systems, manage outlet operations, maintain records, comply with applicable law and run relevant marketing or retargeting campaigns.
3. Franchise and business enquiries
When you submit a franchise enquiry, we may contact you through phone, WhatsApp, SMS, email or other available channels. We may use the details you provide to discuss location, budget, preferred format, business suitability, discovery calls, proposals and next steps.
4. Sharing of information
We may share information on a need-to-know basis with authorised team members, franchisees or outlet operators, delivery or aggregator partners, payment providers, POS/CRM/support vendors, marketing platforms, website hosting providers, consultants, auditors, legal advisors and government or law-enforcement authorities where required.
5. Cookies, ads and analytics
Our website may use cookies, pixels and analytics tools to measure traffic, remember preferences, understand campaign performance and show relevant ads. More details are available in the Cookie Policy section below.
6. Data security and retention
We use reasonable administrative, technical and physical safeguards to protect information from unauthorised access, misuse, alteration or disclosure. We retain information only as long as necessary for business, support, tax, accounting, legal, security or dispute-resolution purposes.
7. Your choices and rights
You may request access, correction, deletion, withdrawal of consent, marketing opt-out or other privacy-related assistance by contacting us at hello@thewafflestreet.in. We may need to verify your identity before acting on a request and may retain information where required by law or legitimate business needs.
8. Third-party platforms
Our website or communications may link to third-party services such as social media platforms, payment gateways, delivery platforms, maps, advertising platforms or scheduling tools. Their privacy practices are governed by their own policies.
9. Children’s information
Our website and franchise forms are not intended for children to independently submit personal information. Where children’s data is processed in relation to outlet visits or orders, it should be handled only as permitted by applicable law.
10. Updates to this policy
We may update this Privacy Policy from time to time. Updated versions will be posted on this page with the latest update date.
Terms & Conditions
These Terms apply to your use of The Waffle Street website, forms, downloadable materials, franchise enquiry flows and other digital touchpoints operated for the brand. By using the website or submitting information, you agree to use it responsibly and in accordance with these Terms.
1. Website content
Website content is provided for general information, customer communication and franchise discovery. Menu items, prices, outlet availability, offers, franchise details, investment references, formats and support scope may change without prior notice.
2. Franchise enquiries
Submitting a franchise enquiry does not create a franchise relationship, partnership, agency, employment, appointment or binding commercial commitment. Any franchise or business relationship will be subject to separate written documents, eligibility checks, commercial discussions, payment terms and formal approval by The Waffle Street.
3. No guaranteed returns
Any discussion about investment, margins, sales, payback period, ROI or business potential is for discussion and evaluation only. Actual performance depends on location, rent, staff, operations, pricing, demand, marketing, competition, delivery platforms, compliance and several other factors. The Waffle Street does not guarantee profits, sales, returns or business success.
4. Orders, payments and offers
Orders may be placed through outlets, delivery aggregators, POS systems or third-party platforms. Pricing, availability, taxes, packaging charges, delivery fees, refunds, cancellations and offer terms may vary by outlet or platform.
5. Intellectual property
The Waffle Street name, logo, brand identity, website design, product names, recipes, images, content, documents, videos and other materials are owned or controlled by The Waffle Street or its authorised licensors. You must not copy, reproduce, modify, distribute, misuse or commercially exploit our brand assets without written permission.
6. Acceptable use
You agree not to misuse the website, attempt unauthorised access, upload malicious code, submit false information, scrape content, infringe intellectual property rights or use our website in a way that harms the brand, customers, franchise network or systems.
7. Third-party links and tools
Our website may include links to third-party services such as Google Maps, Calendly, Instagram, payment partners, delivery platforms and advertising tools. We are not responsible for third-party content, uptime, policies, pricing, actions or data handling.
8. Limitation of liability
To the extent permitted by applicable law, The Waffle Street will not be liable for indirect, incidental, consequential or business-loss damages arising from website use, reliance on website content, third-party services, technical issues or unauthorised use beyond our reasonable control.
9. Separate agreements
If you enter into a franchise, vendor, employment, supply, service or business agreement with The Waffle Street, the terms of that separate written agreement will prevail over general website information wherever there is a conflict.
10. Governing law
These Terms are intended to be governed by applicable laws of India. Any dispute should first be attempted to be resolved through good-faith communication with The Waffle Street. Formal jurisdiction and dispute handling may be governed by separate written agreements where applicable.
Cookie Policy
This Cookie Policy explains how The Waffle Street may use cookies and similar technologies such as pixels, tags, scripts, analytics tools and advertising identifiers on its website and digital pages.
1. What cookies are
Cookies are small text files placed on your browser or device when you visit a website. They help websites function, remember preferences, understand user activity and measure digital campaign performance.
2. Types of cookies we may use
- Essential cookies: required for basic website functionality, security and form performance.
- Analytics cookies: help us understand visits, pages viewed, traffic sources and user behaviour.
- Marketing cookies and pixels: help us measure ads, build audiences, retarget visitors and understand campaign performance.
- Preference cookies: help remember choices, form progress or display preferences where enabled.
3. Third-party cookies
Third-party services such as analytics providers, advertising platforms, social media platforms, maps, embedded content or scheduling tools may set their own cookies when you interact with them through our website.
4. Managing cookies
You can usually block, delete or control cookies through your browser settings. Blocking certain cookies may affect website functionality, form submissions, analytics accuracy or personalised experiences.
5. Changes to cookie use
We may update our use of cookies and tracking technologies as our website, advertising systems and business requirements evolve. The latest version of this Cookie Policy will remain available on this page.
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